The Right Frequency

Amazon Bestseller:

Mark Levin said, “Anyone who loves talk radio will love this book.”

American politics was transformed from the time a WABC manager told Rush Limbaugh, “You’re kidding yourself if you think we’ll ever carry your national show.” to the day an establishment Republican senator griped “talk radio is running America.” Limbaugh ignited a new generation of talkers such as Sean Hannity and Glenn Beck helping to define the Conservative movement and challenge the elite media. But Rush can’t take all the credit.

From the inception of radio, bombastic personalities have used the airwaves to sway public opinion. The Right Frequency by Fred V. Lucas features interviews with leading conservative talk hosts and industry insiders.

Readers will learn how recording industry’s “payola scandal’ revived talk radio and how the Kennedy and Johnson administration silenced opposition radio voices. After the demise of the Fairness Doctrine in the 1980s, Limbaugh’s star was born, ringing in an alternative media universe.

Dick Morris said, “Talk radio destroyed the liberal media monopoly and gave the conservatives a voice. But precisely because it brought the giants low, the publishing industry has ignored its history. Fred Lucas now fills that void, explaining from where it came and where it might be headed.”


“Lucas takes a subject that has not been studied much before at this length, and he chronicles it in a way that almost anyone can follow. His writing style is exciting to read, and he maintains its consistently good quality throughout the book.” –

“Author Fred Lucas chronicles conservative talk-radio stars over the decades, reminding us how they kept the American idea alive.” – L. Brent Bozell III; president, Media Research Center

“This is destined to be a classic as it perfectly captures the nature of talk radio in a way no book I’ve ever read ever has.” – Mike Gallagher, nationally syndicated talk radio host

“In addition to reams of research, the book contains original quotes and interviews from major hosts … Lucas manages to offer fresh observations, without the derisive partisan snark you might expect.” – Mediaite

“Lucas’s love and knowledge of talk radio is evident and will appeal to any fan of the medium.” – Publishers Weekly

“Lucas’ book reads more like an objective study, scribed with footnotes … This is an easy read with a wealth of amusing knowledge and history.” –

“This remarkable and compelling look at the history of talk radio, shows the power of the marketplace and the dangers of the free-speech squelching ‘fairness doctrine.'” – TheBlaze

“This is the book that explains the history of talk radio (it goes back further than you think) and explains how it got to be the lifeline to so many millions of Americans. If you’re interested in the personalities, the history and the impact of talk radio, Fred Lucas has the story.” – The American Spectator

“Sure to please both conservatives and fans of talk radio. ‘The Right Frequency’ successfully captures the spirit of conservative talk radio and leaves the reader both well informed and entertained.” – Townhall

“From pioneers such as Walter Winchell to Rush Limbaugh and beyond — they’re all right here.” – Michael Zak, author, Back to Basics for the Republican Party

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