It was a roiling week for talk radio as three of the biggest names made news regarding the negotiations with Cumulus.
For weeks, speculation over where the top two hosts in the United States, Rush Limbaugh and Sean Hannity stood with their contract with Cumulus.
Now, according to unconfirmed news reports this week, Limbaugh is sticking with Cumulus, Hannity isn’t and Michael Savage — the antagonistic voice on the air — expects to move into Hannity’s coveted 3 p.m. to 6 p.m. drive time slot.
This is the latest in the chaotic careers of the hosts who are all profiled in The Right Frequency, an Amazon Kindle bestseller for more than three months running.
Sources familiar with the negotiations confirmed that Cumulus and Hannity were expected to end their affiliation. Meanwhile, the sources told POLITICO that Limbaugh was likely to re-up his affiliation with Cumulus in “virtually” all markets indicating a change in talks since late July, when Cumulus has threatened to drop both hosts.
But Talkers, the talk radio industry bible, reported that Hannity essentially fired Cumulus.
“Hannity is fed up with the Dickey Brothers and the alleged bullying culture of Cumulus Media saying privately, ‘The Dickey Brothers are the single worst operators in the history of radio.'”
Savage, who has made a career of lambasting his on-air competitors, made a gleeful prediction.
“I predict, right here, right now, that I Michael Savage and the Savage Nation is going to take over The Sean Hannity Show time slot by the end of the year. I am the heir apparent to afternoon drive on the east coast and around America on Cumulus stations, which have the most powerful stations in the radio world.”