The Right Frequency by Fred Lucas
The Story of the Talk Radio Giants Who Shook Up the Political and Media Establishment
American politics was transformed from the time a WABC manager told Rush Limbaugh, “You’re kidding yourself if you think we’ll ever carry your national show,” to the day an establishment Republican senator griped “talk radio is running America.”
Limbaugh ignited a new generation of talkers such as Sean Hannity and Glenn Beck helping to define the Conservative movement. But Rush can’t take all the credit, the story begins much earlier. It began with Walter Winchell and Bob Grant.
The dynamic impact of talk radio on the American electorate is examined in Fred Lucas’ forthcoming book, The Right Frequency due out in August. Lucas traces the origin of talk radio from being a commodity filling a void between commercials to becoming the dynamic force it is today in conservative politics.
Walter Winchell, Fulton Lewis Jr.and Boake Carter were true heavyweights. But after the TV sets were commonplace in households, the presumption was that a political talk radio format could no longer be successful. But giants such as Bob Grant, Barry Farber and Neal Boortz didn’t accept that presumption and took to the airwaves challenging commonly held establishment opinions.
Ratings rose and an industry within an industry was born. Then a star was born—Rush Limbaugh sat behind a microphone and his radio show, defying network expectations, went national. Radio executives realized a new market was being tapped when the responding audience brought vigor to the conservative movement never before realized.
Before Limbaugh went national, even when political content on the radio was regulated, readers will learn how Christian broadcasters such as Marlin Maddoux and Dr. James Dobson used their programs to popularize public issues to audiences that had not always shown great interest in politics.
The book offers details of how the Kennedy and Johnson administration used the Fairness Doctrine as a political weapon to bludgeon opposition on the radio and how the Reagan administration’s political fight to end the rule included battles in the courts and Congress.
Beyond the national stage, The Right Frequency tells how local talkers changed history by pushing the recall of Gov. Gray Davis in California, organizing tax revolts in Tennessee and North Carolina and stopping a congressional pay raise.
Fred Lucas captures it in The Right Frequency demonstrating a political sensitivity to the infrastructure of the Republican Party while maintaining a sharp focus on the conservative movement and the high energy dynamics generated by a responding call-in audience.
Fred Lucas, the White House correspondent for CNSNews.com, is also a contributing editor for Townhall Magazine and has written for The Weekly Standard, The American Spectator, Human Events, The Washington Times and the New York Post. He earned his Master’s at Columbia University Graduate School of Journalism and lives in Fredericksburg, Va. with his wife Basia.
The Right Frequency, 9781933909431, to be published by History Publishing Company in both hardcover and soft cover, will be in bookstores nationally Aug. 1, 2012,
Limited advance review copies now available.
For more information go to http://historypublishingco.com