Talk Radio ‘Did Not Sway Voters’ Against Obama, says Global Free Press

The Global Free Press recently published a piece about The Right Frequency, observing some of the statistics regarding how effective talk radio is in swaying the public.

The Global Free Press article said:

What has me wondering about their influence, however, is the latest election in which Obama gained a sufficient margin to defeat Mitt Romney despite what is arguably the worst economy since the Great Depression, the passage of Obamacare over the protests of millions of Americans, and similar issues that would ordinarily have rendered him a one-term President.

Perhaps the 2008 election was just an anomaly, given the novelty of a Black candidate and the intense support of the mainstream media. But that pattern repeated itself in 2012 and, despite the 24/7 conservative radio chatter, it did not sway voters.

As Lucas noted, “Of listeners to the news talk format of radio, 77 percent voted in the 2008 presidential election, according to the 2010 Talk Radio Research Project conducted by Talkers Magazine, which covers the talk radio industry. That does not mean Limbaugh or for that matter Ed Schultz is the reason certain people vote…it is quite likely that the entertainment value of talk radio—a mixture of satire and commentary—has made ordinary Americans more engaged in politics than they would be if talk radio did not have such a large reach, even if some of those listeners are just tuning in to argue with the host.”

Some statistics are helpful. According to the 2010 Talk Radio Research Project, 81% of all news talk radio listeners are 35 years or older. “Interestingly, just 28% identify themselves as Republicans, while 54% identify themselves as independent.” Politically, 40% identified themselves as either conservative or ultra-conservative, while just 15% identified themselves as liberal or ultra-liberal.” Talk radio is essentially preaching to the choir.

The lack of liberal talk radio suggests that liberals are less involved with the medium and the failure of Air America Radio with hosts that included Jeanine Garafolo and Al Franken was impressive. Lucas said it was “a chaotic mess from its launch with changing ownership, a revolving door of management, and worse yet, a corruption charge.” In 2005 it filed.

Click here to read the full article.

Click here to order a copy of The Right Frequency.

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