Obama Was Re-elected. Does Talk Radio Matter?

Alan Caruba wrote a recent piece about The Right Frequency that questioned the effectiveness of conservative talk radio.

In the wake of the 2012 reelection of Barack Obama, I began to wonder how influential conservative talk radio is.
 
Serendipitously, I received a copy of Fred V. Lucas’ new book, “The Right Frequency: The Story of Talk Radio Giants Who Shook Up the Political and Media Establishment” ($18.95, History Publishing Company). …

As Lucas noted, “Of listeners to the news talk format of radio, 77 percent voted in the 2008 presidential election, according to the 2010 Talk Radio Research Project conducted by Talkers Magazine, which covers the talk radio industry. That does not mean Limbaugh or for that matter Ed Schultz is the reason certain people vote…it is quite likely that the entertainment value of talk radio—a mixture of satire and commentary—has made ordinary Americans more engaged in politics than they would be if talk radio did not have such a large reach, even if some of those listeners are just tuning in to argue with the host.” …

The lack of liberal talk radio suggests that liberals are less involved with the medium and the failure of Air America Radio with hosts that included Jeanine Garafolo and Al Franken was impressive. Lucas said it was “a chaotic mess from its launch with changing ownership, a revolving door of management, and worse yet, a corruption charge.” In 2005 it filed for bankruptcy.”

Click here to view the full article.

To order a copy of The Right Frequency, click here.

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