The Right Frequency Focuses on First Reality Media Since American Civil War

A book rarely happens along that focuses on a potent political force that is also a member of the media. Not since the pre-Civil War era when politics and the press were jointly and openly entwined has there been such a marriage between political force and the media as we see today. Most such marriages are seen as quiet affairs between television networks and Democrats but one is openly public and a new book brings it clearly into focus. The Right Frequency: The Story of the Talk Radio Giants Who Shook up the Political and Media Establishment was just released and it takes a look at the union of radio and American conservative politics Author and national news correspondent Fred V. Lucas shows how it works and the impact it has had on state elections.

“It creates impact because the medium hosts a variety of conservatism.” says Lucas.” Linbaugh, Hannity and Lavin project traditional Reagan conservatism, Glenn Beck approaches libertarianism while holding true to social conservatism, Savage holds strong for the anti-war right and Bill Bennett, Michael Medved and Dennis Prager offer a reserved, analytical perspective. There is great diversity. The tent is large, something for every conservative mind…and by most accounts, much of America is conservative.”

And it is that “much of America” conservative nerve to which talk radio reaches. Finding life in the huge market unrealized by Madison Avenue media, it sprang to life shaped by the demands of the marketplace. The Right Frequency captures the marketplace and those who service it and Fred Lucas tells it well bringing the excitement and spirit of the medium, the people who do the talking, and offers insight into a potent political force that may well impact the November elections state and nationally..

The Right Frequency: The Story of the Talk Radio Giants Who hook Up the Political and Media Establishment was just released August 7th by History Publishing Company in Hardcover 9781933909431 and Softcover 9781933909172. It is in bookstores nationally and on the Internet.

Contact Don Bracken for review copies: djb@historypublishingco.com (Tel)845-398-8161

Click here to order a copy of The Right Frequency.

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