Archive for April 2012

Boortz Shuns Friendly Radio, Says ‘Listeners Want to be Entertained’

April 30, 2012

Neal Boortz, in an interview with Radio Ink, explained why a trend toward “friendlier” radio will not work. The always animated Boortz, on the air for more than four decades, says listeners want entertainment above all, and in some cases, entertainment includes confrontation.

“It’s a great sales pitch to get people to sign on to your show. I still think what the consumers are looking for is, number one, entertainment, Boortz said.  “They want to be entertained. It can be a liberal, a libertarian, or a conservative. It can be far-left or far-right. If they are entertained, they are going to tune in. The ratings are going to be there and the advertisers are going to be happy.”

Boortz, who was inducted into the National Radio Hall of Fame, has had an amazing career that is featured in Chapter 4 of The Right Frequency, to be released in August. You can pre-order now at a 30% discount.


Fairness Doctrine Issue in Indiana Senate Campaign

April 29, 2012

The Fairness Doctrine has become a hot issue in the contentious Republican U.S. Senate primary in Indian between incumbent Sen. Richard Lugar and his opponent state Treasurer Richard Mourdock.

The Lugar campaign cited that in Mourdock’s unsuccessful run for the U.S. House in 1992, he said he was for restoring the Fairness Doctrine, an FCC rule that put onerous equal time rules on broadcasters, that essentially served to limit the on air discussion of public affairs issues. For his part, Mourdock said he firmly opposes the Fairness Doctrine.

The longstanding rule was abolished under the Reagan administration’s FCC in 1987.  The FCC chairman who saw it’s demise, Mark Fowler, is interviewed in The Right Frequency, which chronicles the abuses of the Fairness Doctrine by the Kennedy and Johnson administrations to thwart political opponents; the Supreme Court case that upheld the rule and the effort to end the rule.

A history of the abuses and the demise of the Fairness Doctrine are in chapters 5 and 6 of The Right Frequency, to be released in August. It is available for pre-order now at a 30% discount.

Limbaugh Subject of Kimmel Jokes at White House Correspondents Dinner

April 29, 2012

America’s top talk show host Rush Limbaugh was part of the comedy at Saturday’s White House Correspondents Association Dinner. Jimmy Kimmel referred to Limbaugh as a “slut,” with regard to the Sandra Fluke controversy. He want on to say, “And by the way, just to clear things up for the extreme right-wingers, here’s the difference between Bill Maher and Rush Limbaugh: the people who watch Bill Maher know he’s an a–hole.”

Rush will most likely revel in the criticism, as he has a history of enjoying criticism as much as compliments. You can read about this history in The Right Frequency, to be released in August. It is available now for pre-order at a 30% discount.

Rush Predicts 2012 Landslide and Says What Talk Host’s Job Is

April 29, 2012

During his program this week, Rush Limbaugh talked about a discussion he had with Republicans and political consultants, where he shocked them by predicting Mitt Romney will beat President Barack Obama in a landslide this year. Time will tell.

But Rush also talked about the reality of talk radio, and why it’s not about changing the world. Though, if it does, that’s nice to.

“Look, I’m not a professional at this,” Rush recalled telling the consultants. “I’m not a political scientist. Counting votes, securing votes, that’s not my business. My business is attracting an audience and holding the audience for as long as I can so I can charge confiscatory advertising rates, and that’s not the same thing as getting votes.  That being said, I think Obama’s gonna lose in a landslide.”

Rush Limbaugh, whose radio career analyzing politics began in 1988 at a Sacramento station, is considered by many to be as qualified — or more so — than any political scientist to pick election winners. Limbaugh career, and how he revolutionized talk radio, are detailed in Chapter 7 of The Right Frequency, to be released in August. Pre-order now for a 30% discount.

Barry Farber Wins Lifetime Achievement Award

April 29, 2012

Legendary host Barry Farber will receive the Talkers Lifetime Achievement Award for a radio career spanning more than four decades.

Farber is interviewed in The Right Frequency, to be released in August, available now for 30% pre-order discount. Farber talked about his career, his most memorable moments on the air and what he thinks of conservative talk radio today.

Farber had a talk show on several New York City stations. was a candidate for mayor of New York in 1977, gave a stirring defense of the Ronald Reagan presidency on the unfriendly op-ed pages of The New York Times, and even wrote a much publicized commentary critiquing the Soviet Union that was actually published in a leading Soviet publication shortly before the fall.

All this and more is detailed about Farber’s career in Chapter 4 of  The Right Frequency, a book that looks at the careers of prominent conservative talk radio host from the past and present.

Today Farber is heard on Talk Radio Network and CRN Digital Talk.

“The venerable host, named in 2002 and 2010 by TALKERS as one of the most important radio talk show hosts of all time, has been performing regularly scheduled talk shows on radio since 1960 when he started a groundbreaking program on WINS, New York,” said Talkers, the leading industry magazine for the talk show industry. “He is credited by historians as being one of the seminal pioneers and architects of today’s talk radio.”

Farber will accept the award at the New Media Seminar on June 7 in New York.

Talkers Releases 2012 Heavy Hundred List

April 25, 2012

Talkers Magazine, the industry bible for talk radio, released its Heavy Hundred list of the top 100 talk radio show hosts. Not surprisingly, conservatives dominate the list, though this year three left-wing hosts made it into the top 10.

The Right Frequency, available now for pre-order, profiles most of these conservative hosts and also explains why the left has failed to reach parity with conservatives on talk radio.

Below is the top 10.

1. Rush Limbaugh

2. Sean Hannity

3. Michael Savage

4. Ed Schultz

5. Laura Ingraham

6. Dave Ramsey

7. Mark Levin

8. Thom Hartman

9. Glenn Beck

10. Joe Madison

Click here to see the full Talkers Heavy Hundred list.

Rush Spokesman: NOW ‘Playing Intimidation Politics’

April 22, 2012

Rush Limbaugh’s spokesman said the National Organization of Women’s so called “Enough Rush” campaign is about intimidation.

Rush’s spokesman Brian Glicklich recently told, “It’s the height of cynical misbehavior for NOW to use their censorship campaign as a fund raising tool, especially since NOW’s intention is to harm small businesses, many of them run by women.

“NOW isn’t about protecting the interests of women or anyone else… it’s about playing intimidation politics to raise money for themselves.”

Limbaugh’s confrontations with NOW, or as he sometimes calls them, the National Association of Gals, or NAG, is one of many topics in The Right Frequency, available now for pre-order.